AI Website Starter
A fast, modern site with booking or lead capture, plus one AI agent — a review responder, intake concierge, or estimate assistant — wired in from day one.
4 weeks $7.5K–$12K
Design Engineer · AI Workflow Engineer · Denver, CO
The website your business deserves — and the AI that runs behind it.
One brain, one invoice. I'm Lex — I design and build the site, wire up the AI and automations that run behind it, and hand you something that actually brings in work. Not a brochure.
What I ship
Three ways to work
together.
Fixed scope, named outcomes, predictable price. No mystery retainers — pick the engagement that fits where your business is.
Operations Layer
An internal tool built for how your team actually works — scheduling, invoicing, inventory, job tracking — tuned to your trade, not a generic SaaS.
6–8 weeks $15K–$30K
AI Workflow Retainer
One new agent or automation shipped every month, plus maintenance on the whole stack. Your AI capability compounds instead of stalling.
Monthly $2.5K–$5K
Selected work
Proof, not
promises.
A two-year record of shipping across design, engineering, and AI — for trades, enterprise hospitality, and touring bands. Three to start; the rest live on the work page.
Skilled Trades · Hero case
From trade expert to bookable business
Safety Todd knows trees. He didn't know digital. A public site plus an internal arborist-management tool turned a field operation into a business with a waitlist.
Read case study
Hospitality · Enterprise
Enterprise hospitality, design-engineered
A multi-month engagement across brand research, design audit, AI roadmap, and a shipped staff-facing ambassador dashboard for Exclusive Resorts & OneFineStay.
Read case study
Live Music · Art Direction
Art director for a touring band
Multi-year creative direction for Spafford — web, merch, brand, and a live-event platform — design and the code behind it, under one roof.
Read case studyAbout
An art director
who ships code.
I work with specialists who are great at their craft but stuck with the tools they've got. Most agencies hand you a brand book and walk away; AI builders hand you a shallow template. I do the rare middle: production-grade design and the engineering and AI behind it, under one roof.
Brand → web → ops → AI
I've art-directed a touring band, shipped an enterprise hospitality dashboard, and built a booking site for a Colorado arborist — design and the code behind it, both mine.
Outcomes over artifacts
Not "presence" — performance. More booked jobs, faster follow-up, less rework. I build the system that runs your public face, then make the AI behind it demonstrable.
Denver, Colorado
Local and named beats faceless and remote. I start with Front Range trades and local experts, and bring enterprise-grade craft to the work.
Let's build
Tell me what your
business should do.
A 20-minute fit call — no deck, no pressure. We figure out if there's a project worth doing.
Book a 20-min fit call